Apple is once again the focus of the technological world. As Bloomberg reports, suppliers have begun ramping up production of the long-awaited new versions of the iPad. Industry experts expect the latest models to be presented as early as May. The focus of market innovations are the updated variations of the iPad Pro and iPad Air.

New screens and options for iPad fans

Insiders who wish to remain anonymous said that the iPad Pro series will be equipped with high-resolution OLED displays for the first time, while the iPad Air will have a 12.9-inch variant, a first for the model. The development marks the end of an 18-month period with no new iPad launches, the longest in Apple's tablet history, which was introduced in 2010. With overall tablet demand weakening, Apple is relying on chips advanced and updated accessories to revitalize the product category.

Strategic hurdles and stock price brakes for Apple

At the same time, Apple CEO Tim Cook is also facing criticism for his business management and business strategy. apple stock has suffered a loss in value of around seven percent since the beginning of the year, while other technology companies have recorded better price developments. “Manager Magazin” even expresses concern that Apple lacks a “next big platform” for future growth.

There are also new features such as the discontinued “Apple Car” project and the Vision Pro computer glasses, complex but not yet suitable for daily use. In addition, reports about negotiations with Google to adopt the Gemini AI model for the iPhone raise doubts about Apple's AI competence, writes the newspaper “Bayerischer Rundfunk”.

WWDC as a turning point? Artificial intelligence in focus

The upcoming Worldwide Developers Conference (WWDC) in June, where Apple often presents its groundbreaking innovations, could play a decisive role. The renowned magazine “Wired” reported that a language model called MM1 could be presented there in combination with Siri, which could increase Apple's competitiveness in the field of artificial intelligence.

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