After the scandal, a year off the air and a trial year at NBC, the golden globes They have a new official home: CBS.
The network announced Friday that it will televise the 81st edition of the awards on Jan. 7, with television’s most consistent ratings powerhouse, the NFL, as the lead-in. The ceremony will also stream on Paramount+.
“Live entertainment and sports have been, and always will be, a hallmark of CBS, and the Globes add an exciting new dimension to our first quarter schedule this year,” said George Cheeks, president and CEO of CBS, in a statement. “The January date also provides the added benefit of having another exclusive platform to promote the return of CBS’ new primetime schedule in February.”
The move comes at a time of transition for the Globes, which were rocked by a 2021 Los Angeles Times investigation at the Hollywood Foreign Press Association, the small but powerful group of entertainment journalists that handed out the awards. The Times found ethical lapses within the group, long known for its idiosyncratic choice of honorees, and exposed that it then contained no black members.
In the consequences of public relations, the Globes 2022 They were not televised. Earlier this year, the awards returned to NBCwhere they have been broadcast since 1996, with a one-year contract. Ratings went down since the years prior to the investigation, and the broadcast attracted an average of 6.25 million viewers, according to Nielsen data. (In 2019, the show attracted nearly 19 million viewers.)
As part of the group’s reform efforts, it added journalists of color to its membership, expanded its ranks, banned giveaways, instituted a hotline to report misconduct, and quietly expelled a handful of members whom the HFPA accused of violating its standards.
In June, California Attorney General approved a deal for billionaire businessman and investor Todd Boehly to dissolve the HFPA and turn the Globes into a for-profit company. Under the deal, the Golden Globes assets were acquired by Boehly’s private equity firm, Eldridge Industries, along with Dick Clark Productions, which has long produced the awards and is owned by Penske Media in association with Eldridge. Under the new for-profit structure, members are now employees of the organization: in essence, paid voters.
“We are very proud to bring the Golden Globes to CBS to celebrate the awards show’s 81-year history,” said Jay Penske, CEO, president and founder of Penske Media. “CBS has demonstrated an impressive 30-year commitment to the Grammys and has been critical to its long-term success. In CBS, we found an ideal partner that understands the value of live entertainment programming and whose multi-platform distribution model reflects how global audiences choose to consume content today.”
Staff writers Josh Rottenberg and Stacy Perman contributed to this report.
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