CNN launches FAST channel for Europe

CNN has launched CNN Fasta free ad-supported television broadcast channel (FAST).

CNN Fast is set up as a curated short-form video channel that will feature international stories on major news, business, entertainment, sports and environmental events. It launched on Tuesday in several European countries on Rakuten TV and will also be available on LG Channels starting May 24, followed by Samsung TV Plus in June.

“Using a schedule of fast-paced, informative and entertaining videos, the channel is designed to appeal to younger audiences who prefer shorter-form content. With stories delivered in three to six minute clips, the new succinct and easy-to-digest format will keep viewers up to date and engaged,” CNN said in a statement.

Humphrey Black, CNN International Commercial’s head of distribution strategy, said: “CNN Fast offers a new and different user experience to CNN’s flagship broadcast channel. By working with established CTV platform partners, where we have already seen considerable success for CNN content, we are now able to connect with more viewers and households through the devices and formats they already enjoy. This is an exciting approach that gives audiences a new way to experience CNN’s renowned journalism and storytelling.”

CNN Fast content is managed by CNN journalists and curated for the channel using technology from cloud-based streaming solutions provider Amagi. Its editorial production is overseen by Meara Erdozain, Senior Vice President of Programming at CNN International.

“This is a great opportunity to showcase the highlights of some of CNN’s best content to a broader audience, offering different genres of stories presented in a short, fast-paced style that will appeal to a younger and older demographic. broad,” Erdozain said. .

CNN Fast is available in Austria, Belgium, Denmark, Finland, France, Germany, Ireland, Italy, Luxembourg, the Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, and the United Kingdom. It will be available in more countries and platforms next year. . CNN’s FAST deals in the US are available on Samsung TV Plus and Pluto TV.