“Douro and Porto wines, in 2022, once again surpassed the sales record. We reached around 625 million euros in sales, with growth of around 3% compared to 2021”, said today Gilberto Igrejas, president of the Institute of Douro and Porto Wines (IVDP).

This is, according to the official, a “very important” growth and that is essentially due “to the national market”, since exports recorded a drop of “5.4%”.

“The national market, as a result of the opening of hotels, similar products and also tourism (…), managed to overcome this drop in exports and the global amount is, at this time, a positive variation of around 3%”, stressed the responsible.

In terms of marketing, last year Port wine represented 383 million euros and Douro wine 220 million euros.

According to IVDP data, in the domestic market Porto sales reached 74 million euros, rising to 309 million euros in exports.

As for the Protected Designation of Origin (DOP) Douro, the national market represented a turnover of 150 million euros and exports of around 70 million euros.

The drop in exports of wines from the Douro Demarcated Region is justified by the war situation in Ukraine, inflation and the crisis in destination markets, such as the United Kingdom.

“Also the result of a crisis that the country went through, the political instability that the United Kingdom had, the variation and devaluation of the pound against the euro and all this affected exports in some way”, he exemplified.

Gilberto Igrejas also highlighted, as a positive aspect, the growth in the average price per bottle.

“Economic agents have increased costs as a result, precisely, of the war and the crisis we are experiencing, but, somehow, this average price helps to better support these costs, whether of cardboard, glass, or raw materials that farmers use in Douro agriculture”, he pointed out.

Contributing to the increase in the average price were the sales of special category wines, namely Port wine.

“And we noticed that in the domestic market. In other words, economic agents also sell special classes and categories in the national market and this is very revealing of the knowledge that those who visit us have of our wines ”, he pointed out.

And, in his opinion, it is “very important for the sector to assert itself through value and quality”.

“It is now important to call everyone to this continued work of a bet on valuing markets, international affirmation and resuming the path of exports that we had been following in 2021, so that we can further increase the value of the Douro Demarcated Region and, this way, to settle people in the territory”, he stressed.

The Douro is the European City of Wine in 2023 and Peso da Régua will also host, this year, the celebrations of the Day of Portugal, on the 10th of June.

For Gilberto Igrejas, this is also an opportunity to “show at a national and international level the quality of Douro wines”.


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