Overselling the DFB team with marketing ideas should be avoided as much as possible. Separated from the ground, players only have to look for goals. The Eurocup does not have to be a summer 2.0 fairy tale.

vor a good ten years ago Study “We are a national team” The social significance of the first selection of men. German Football Association (DFB) investigated. The result was very flattering for the association and for all its protagonists at that time: “The national team is simply the great common denominator. “We’re talking about the last bonfire we had together.”

That burned even brighter than just a little later the fourth world champion star shined on the DFB logo. 34.65 million viewers watched the triumph in Rio; In Germany there are more people who have never seen a television broadcast. Even skeptics realized that the “last bonfire together” image was certainly appropriate.