In supermarkets, everything is carefully thought out, from the structure of the store to the lighting, product placement and smells.

The presentation is based on psychological principles that aim to encourage consumers to buy.

For this reason, supermarket branches are usually structured according to the same principle. This means that customers can quickly orient themselves and immediately know which products are available where and which are not.

This is how supermarkets influence what their customers buy

Simple but effective tricks are then used to influence customers' purchasing decisions. For example, more expensive items are clearly visible and cheaper own brand products are harder to see at first glance.

The outdoor area of ​​the branches is also designed precisely to awaken the desire to purchase. In spring and summer there is potting soil and charcoal in front of the tent, and in autumn and winter salt and firewood.

That's why coal is always outside.

Although bulky bags may not seem like a big deal, careful thought goes into their placement: For one thing, putting them on the shelf costs a lot of money. In most cases, markets have limited shelf and display space, so only certain groups of manufacturers can be offered.

Large bags of dirt and coal would take up too much space and crowd out other goods.

Additionally, the heavy bags are located outside near the shopping carts, so they can be placed in the carts quickly and easily.

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