Madrid (EFE) and double that of last year, when pandemic restrictions were still in place.

According to a press release released by FITUR, the fair has welcomed 136,000 trade professionals, 68% more than in 2022; while in the two days open to the public, 86,000 visitors have been recorded, which triples the figure of a year ago.

The director of FITUR, MarĂ­a Valcarce, has declared to the media her satisfaction with the 2023 edition, which she has called “fantastic” thanks to a “very strong” growth compared to the previous year and in which the number of people has increased. international participation.

The organization has also highlighted that the online connection platform has recorded more than 56,000 registrations, an increase of more than 80% compared to 2022.

The fair, one of the most important events in the world of the tourism sector that has had Guatemala as the guest country in this edition, has brought together since last Wednesday the offer of 8,500 participants, 131 countries and 755 main exhibitors over eight pavilions of the IFEMA fairgrounds in Madrid.

From FITUR they estimate that this edition will generate an impact on the Madrid economy of approximately 400 million euros.

Throughout the five days of the fair, 400 authorities have attended, including the traditional inauguration by the kings and members of the Spanish government, as well as institutional officials from 16 autonomous communities and more than a hundred foreign dignitaries including ambassadors and tourism ministers.

Journalistic coverage and social networks

The impact of this edition is also measured, according to FITUR, by the attendance of the press and international media coverage. There have been 6,374 accredited journalists (58% more than in 2022), of which 5,861 have been national and 531 international from 46 countries.

In the social media environment, where they have close to 300,000 followers, the entity has remarked that the FITUR profile ranked first in the topics of conversation on Twitter, with more than 500 daily mentions on said channel.

Ecuador, the partner country in 2024

As revealed during the fair, Ecuador will take over from Gautemala as a partner country in the 44th edition of FITUR, which will be held in January 2024.

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