An American teacher loses her job after a vulgar comment went viral. Now she's using her success to assert herself.

A person wears a black t-shirt with the Hailey Welch interview scene.

T-shirts with the print “Hawk tuah – spit on that thing” are selling well Photo: https://hawktuah2024.store

Hawk Thua: In English, this is the sound someone makes when they regurgitate and spit out saliva. The word was coined by a friendly young teacher in Nashville, Tennessee, on June 17, when she was interviewed one night on Main Street by a young black man for the YouTube channel Tim & Dee TV, who asked her the usual stupid dating questions: “What trick do you use to drive men crazy in bed?”

She replied with a laugh, “You gotta give ’em that ‘Hawk Thua’ and spit in that thing, you know?” (in their Southern slang: “Aaah, you gotta give ’em that ‘Hawk Thua’ and spit in that thing, you know what I mean?”) Her friend next to her covered her mouth with her hand in shock as she had to snort loudly, as did the interviewer, who was wearing a hoodie that said “Superstar Department.”

She couldn't have known then that she had actually chatted with a “superstar” (a “queen of the internet”) with her microphone. But that quickly became clear when her interview was immediately viewed millions of times on social media almost all over the world.

“The Internet has spit out tons of ‘Hawk thua Girl’ memes,” the Swiss internet portal “watson.ch” headlined. The clip was not only gleefully watched, but also processed over and over again, with and without AI – there is no end in sight.

There were people who painted this Hawk Tuah scene in oil on canvas and posted it online. A bearded businessman was found who immediately had hundreds of baseball caps made and printed with the slogan “Hawk Tuah 24 Spit On That Thing”, earning the author $65,000 by the end of June.

New vulgarities

But first the teacher had to be found. The investigating journalists immediately mistook her for some young, pretty blondes, until they discovered that her name was Hailey Welch and that she was now unemployed: her clean, Christian school fired her because someone who said something like that in an interview was ruining the students.

Hailey Welch wants to sue and now she has the money to do so. There will be more: T-shirts with her slogan have already been printed and sold en masse, and she can sue the merchant for plagiarism, as well as the lyricist of a song called “Hawk tuah”.

A rock band invited her on stage to congratulate her, and older semi-professional women in interviews can no longer think of any other answer than “Hawk tuah – spit on that thing” – when asked, for example, what they think of Donald Trump or the support of AfD or why their husband showers her with gifts.

At least Hailey Welch is worth following for a while longer, as she continues to have fun in the media. Early football fans have already adopted her saying and baseball men can follow her example. They always spit on the grass during the game anyway.

Twilight of male intelligence

Educated people who despise social media should be told that it, like blogs and YouTube, is full of jokes and stupid sayings against women. But this is not only reactionary and gaudy, but also due to the spirit of the times: on the one hand, because this bottom-up medium is becoming more and more fun and subversive and more and more women are becoming more daring, often no less naughty.

For example, if you walk around wearing a t-shirt advertising your breasts as the “best tits on Instagram,” publicly say about your anal sex “Wrong hole, but I like it,” and spread the saying about your cock sucking: “If you don’t choke, you haven’t made it to the stop,” or stand on the street like a hitchhiker with a piece of cardboard on which you promise “I’ll suck you all the way to Frankfurt” and post the selfie on TikTok.

On the other hand, it can now be assumed that male intelligence has attenuated: there is almost nothing left. And even less of the professional journalists of the capital's media.

The French group of authors Tiqqun already suspected this in 2009 in their book “The Basic Elements of a Boy-Girl Theory”. Boys still appear in it, but only as silly imitators of girls.

Because large corporations have taken over global platform capitalism, the “digital bohemia” has been silenced; Internet theorist Geert Lovink already sees the Internet as a whole: he calls it “the twilight of the Internet” in the magazine “Lettre International” (1/2023). Far from it, you already know that the “base” reacts slowly, but when it does, there will be no dry eye in the eye.