Snoop Dogg in Los Angeles in late January
Image: AFP
The rapper maintains his reputation as a deeply laid-back rocker, but is also an ambitious entrepreneur. Now Snoop Dogg has filed a lawsuit against Walmart and the food manufacturer. He believes that the companies wanted to take revenge on him.
bSnoop Dogg doesn't like cereal. The usually mild-mannered marijuana-loving rapper is now suing Walmart and Post Consumer Brands for damages after the companies allegedly boycotted the musician's cereal brand.
As Snoop Dogg, real name Cordozar Calvin Broadus, says, Walmart and the Post didn't put Snoop Cereal on the shelves, they let it disappear into the warehouse. According to the lawsuit, the companies sought to retaliate with the alleged boycott after Snoop Dogg and his co-owner, rapper Master P, rejected an offer to sell their brand in late 2022.
At that time, the musicians had allegedly agreed to cooperate with Posti. The Minnesota-based company was slated to take over production and distribution of Snoop Cereal, and both sides wanted to split the revenue, according to the lawsuit. “Post agreed to treat the cereal like its own brand,” said Snoop Dogg (“Drop It Like It's Hot”) and Master P (“Ghetto D”). Contrary to the agreement, the company removed the cereal from its shelves to force the rappers' company Broadus Foods out of business.