The Business Association of the Leiria Region (Nerlei) takes 63 companies in February, the largest number ever, to the Ambiente Fair, in Frankfurt, Germany, where it will again organize a display of Portuguese products.

In a written information sent today to the Lusa agency, Nerlei explained that “it has organized and supported, for 21 years, the individual presence of companies at the Ambiente Fair”, and referred that, when it started this internationalization action, there were three companies that the association took and that are now 63.

“In addition to being the edition in which we will support the largest number of Portuguese companies, through our joint project, co-financed by Compete 2020, it is also the year in which the total exhibition space of the companies, supported by us, is greater”, noted the association, considering this growth “the mirror of how the ‘Home’ sector has presented itself in recent years as one of the most active export sectors of the Portuguese economy”.

After a two-year break, due to the covid-19 pandemic, the event returns from February 3 to 7.

“Companies see this 2023 edition as an excellent opportunity to review their customers again, present their innovative products to visitors, stay abreast of world news from the ‘Home’ sector and expand their customer portfolio”, said Nerlei, indicating that “the most represented sectors are decorative and utilitarian ceramics, utilitarian plastics, decorative and utilitarian glass, table and professional cutlery, home textiles and metallic crockery”.

Companies of decorative and utilitarian ceramics, utilitarian plastics, decorative and utilitarian glass and professional cutlery are, for the most part, from the district of Leiria.

“As far as table cutlery, home textiles and metallic crockery are concerned, the companies present are mainly from the North of Portugal”, he clarified.

For the association, the national presence at the fair – a total of 95 companies – means that “the foreign market is increasingly important”.

“The domestic market is very small and these companies, in order to be competitive and grow, have to look at the world as their natural market”, he maintained, pointing out that “exhibitors and visitors from all over the world” are present at the Ambiente Fair, for which is “a privileged place for companies in the ‘Home’ sector to show their offer and win new business”.

According to Nerlei, there are around 7,500 companies in the country that are part of the ‘Home’ chain, employing “more than 61,000 people directly”.

“It recorded, between January and November 2022, a volume of exports in excess of 2.5 billion euros, which translates into a growth of 5.3% compared to the same period last year. The sector’s exports represent 3.5% of the total national economy”.

At the Ambiente Fair, Nerlei, in partnership with the Agency for Investment and Foreign Trade of Portugal (AICEP), under the banner ‘Made in Portugal Naturally’, organizes, for the second time, a display of Portuguese products, to boost the promotion of companies and the country, with the international market.

In the space, with 140 square meters, “all 95 Portuguese companies present at the fair will be able to have the opportunity to exhibit their products”, a “showcase for the novelties of the various segments of consumer goods” of those.

The Associação Empresarial da Região de Leiria, founded in 1985, has around one thousand members.


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