Imagine that Parque Eduardo VII is inhabited by large animals. These animals invade the door of Praia no Parque, enter and make the restaurant their new home.

This is the imaginary premise for the refresh decoration that the space has recently been subject to and which translates, at first glance, into the presence of a giant giraffe in the bar, a leopard in the DJ booth, a peacock in the entrance and many extinct animals, in the wallpaper that covers several walls and part of the ceiling of the space.

Keeping the concrete pillars and porticoes from the 1950s that underpin a space with so many years of history, Joana Santana from NIU Brand Activation captured the instinct of the partners in the space and translated it into an aesthetic update that will surprise everyone who walks through the front door. Entrance to the Beach in the Park.

Used to creating brand activation events for large companies, the NIU team quickly realized that the bar, one of the most striking elements of the building, would have to be inhabited by a new tenant; a friendly giraffe peeking into the kitchen. Designed by Filipe Portela (an artist specializing in this type of fantasy figure), it is a fiberglass piece that welcomes anyone who enters.

The exotic wallpaper is by MOOOI and is present in several areas of the restaurant – from the entrance, to the restaurant, passing through the terrace (where it mixes with the stripes from the outside) – functioning as a kind of conducting wire that “dresses” the space making it more “home”.

The traditional red velvet sofas are given an ochre, more earthy tone, and work as a contrast that balances the wallpaper’s profusion of images.

“We needed to create a unique narrative where all elements were an extension of the environment in which it is inserted, but charged with sensations and emotions, in order to challenge customers
and friends wanting to be part of that same narrative. The purpose is to tell stories, create memories. The result of our work is the stories that are told outside Praia. The stories that take
home”, Joana Santana, Ambience Design Director at NIU Brand Activation, in a statement.


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