The combination of OSN+ and Anghami will become the first platform in the Middle East and North Africa (MENA) region to offer customers premium movies, TV series and music. It will combine over 120 million registered Anghami users and over 2.5 million paying OSN+ subscribers.
The move could revolutionize the media and entertainment landscape in MENA, as OSN+ is a leading streaming platform for premium content and a primary outlet for Hollywood scripted content across 22 territories in MENA. In March they expanded their relationship with Warner Bros. Discovery, forging a new multi-year licensing agreement that makes them the exclusive home of HBO content. They also have rights to Paramount+ shows, plus a series from Sky Studios and Peacock Originals produced by NBC Universal, as well as deals with major Arab and Turkish studios.
Since launching in 2021, Anghami has achieved rapid growth with a catalog of over 100 million songs and 120 million current registered users, up from 75 million in 2021, although only a fraction of them are paying customers.
The deal, which is backed by a cash investment of up to $50 million from OSN Group in Anghami, will make Elie Habib, co-founder of Anghami, CEO of the combined business, while OSN Group CEO Joe Kawkabani will direct your linear television. Business OSNtv.
The combined platform will leverage Anghami’s strong technology and rich music catalog along with OSN+ library of premium scripted content “to deliver a unique digital streaming experience with AI-powered hyper-personalization that prioritizes recommendations based on user preferences” , reads a statement.
“Joining forces with OSN+ is a leap in Anghami’s journey to reinvent entertainment in the Arab world,” Habib (pictured, right) said in the statement. “We are bringing together technology, music and video to build a comprehensive media ecosystem. “It’s an opportunity to deepen our connection with our users and create something they will truly love.”
“This is an important milestone in OSN’s journey as we continue to expand our broadcast business,” said Kawkabani (pictured, left). “The combination of OSN+ content with Anghami technology allows us to offer the best of entertainment in one place for our customers, ensuring we continually evolve our offering to meet their needs. “As two local entities with unparalleled knowledge of the local market, we are confident that this new offering will change the face of the regional streaming landscape.”
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