These days, it’s no longer enough to have a consistent string of hit records: artists must have multiple sources of income, including at least one product closely tied to their personal brand. Cardi B WhiplashTyler the Creator has Golfer Nail PolishAnd so on.
As one of the hottest rising stars of rap, Sexyy Red is also launching a product inspired by his music. This is a line of lip glosses with color names taken directly from her lyrics from “Pound Town.” As she said Interview reviewhowever, this resulted in some truly unbalanced titles.
“I have a lip gloss line coming soon, you better shop with your daughter,” she said. “I have all the different flavors: Coochie Juice, Bootyhole Brown, Coochie Pink, Sex on My Period, Gonorrhea, Yellow Discharge and Nut.”
Yeah. I’m not sure anyone would want to apply a shade called “yellow discharge” – it just looks gross. Of course, the hilarious and outrageous turns of phrase made Sexyy’s escape a memorable fan favorite and viral classic in just a few months, so maybe they’ll answer it a little better than I think. Regardless, if she could really find a business partner willing to go all out and market products with such unappetizing names, I’d get that money right off the bat – I’d leave the options of buying actions on the table.