The Taça de Portugal in football, considered the queen of Portuguese football, is the sporting event with the greatest reputation. The conclusion is from Repscore, a study of relevance and emotional reputation of brands with the Portuguese.

According to the recently known results, the event organized by the Portuguese Football Federation (FPF) had a reputational impact that made it surpass other sporting events held in Portugal, such as the Rally of Portugal, the Mini/Half Marathon of Lisbon, the Tour of Portugal by bicycle and the Surf League.

This study has been carried out by OnStrategy since 2009 and assesses the positioning and the emotional and rational levels of reputation associated with more than two thousand brands in Portugal.

According to the same study, the FPF also secured the position of sports institution with the highest reputation and recognition in the sports area, being beaten only by sports equipment brands such as Adidas, Nike and New Balance and surpassing Puma in the top-5 in the Sports segment.


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