EXCLUSIVE, late Thursday PM: The sources tell us that DisneyDirected by Rob Marshall The little Mermaid is singing some high notes tonight from $10 million+ in progress. If that number exceeds $10.8 million, it will represent the sixth-highest preview yield among PG and G-rated titles in movie history. The follow-up pegged the Halle Bailey movie at a $120 million 4-day start after Memorial Day.

Remember, the preview money is made up of Wednesday 6pm fan screenings at 500 premium screen theaters and early shows starting today at 3pm

even more impressive, Little MermaidThe figure from the Disney preview outperforms that from the live-action Disney cartoon, Aladdin, since Memorial Day weekend in 2019; that photo of Will Smith earning $7 million before grossing $31.3 million on his first Friday for $116.8 million from 4 days. Little Mermaid also easily beats the $2.3M (8pm start) previews of 2015 Cinderella, which had a first day of $23 million, a start of $67.8 million. However, Little Mermaid is swimming slower than Disney’s live action Beauty and the Beast from 2017 that made $16.3 million, for a Friday of $63.7 million and an opening of $174.7 million.

Biased female films, such as Twilight for example, they often get a bad rap for being front loaded. However, once a mass-appealing Disney princess movie soars from its release, it doesn’t let go. Beauty and the Beast it was only down about -2% between its Thursday previews/Friday trades and Saturday. frozen 2 was +19% over a similar period while Aladdin, which starred in Princess Jasmine, only decreased -4% between Thursday/Friday night and Saturday.

Although critics of Little Mermaid dropped to 68% fresh, audiences on Rotten Tomatoes are very happy with 95%

We are just getting started here.

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