There is a new solution to avoid queues at supermarket checkouts, which was developed by the American startup Veeve. Built by two former Amazon engineers, Shariq Siddiqui and Umer Sadiqit’s a smart shopping cart.

Through a tablet attached to the trolley, customers start by checking in with their phone number. After that, the products they remove from the shelves are identified through computer vision and automatically added to the virtual shopping cart.

As products are placed, recommendations for other products are displayed on the tablet, along with reviews and ratings left by other customers.

This solution also allows access to the entire history of past purchases to help you not forget any product you usually buy.

At the end, payment is made at a terminal that is also attached to the cart, either by contactless or by inserting a physical card.

To accelerate the integration of this technological solution in supermarkets, Veeve has also developed a plug & play device that can be coupled to current shopping carts and make them smart.

Since it was founded in 2018, Veeve has raised $11 million.

Original article published in SuperToast by INSTINCT.
Also available at Newsletter and Podcast.


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