He European Football Championship The game is over for the German national team, but football fans are already turning their attention to the next big challenge: the 2026 World Cup, the industry daily notes.dwdl.deIt is still unclear who will be given the rights to broadcast World Cup matches, according to reports. Unlike previous tournaments, where the rights were awarded many years in advance, this time there is great uncertainty. While in France and in Austria the rights have already been allocated, in Germany everything is still open. Potential buyers are reluctant, and so are they. FIFA I cannot give a specific timeline for the award process.

The challenges of the transfer of rights for the 2026 World Cup

The upcoming World Cup represents a special challenge for broadcasters. From 2026, there will no longer be just 32 teams participating, but 48, which will increase the number of matches from 64 to 104. This means that broadcasters have to provide significantly more capacity to cover all the matches.

There is also the problem of the time difference, since the World Cup is in the United States, Canada and Mexico takes place. Many matches therefore start late at night, which poses a particular challenge for private broadcasters, who must create attractive advertising environments.

The situation in other countries.

While there is still uncertainty in Germany, the situation in other countries has already become clearer. In France, the M6 ​​group acquired the free-to-air television rights for the 2026 and 2030 World Cups in March. In Austria, it has been clear since the end of last year that ORF owns all live rights for the next World Cup.

A comparison: at the last World Cup, the controversial tournament in Qatar In 2022, FIFA had already set the broadcasting rights for Germany in 2014, eight years earlier.

The future of football on German television

More matches, time differences and a longer tournament: the problems are mounting. Because more games also mean that the tournament lasts more than five weeks. A football overload not only for the television channels, but also for the footballers themselves and the football fans.

ZDF sports director Yorck Polus told dwdl.de: “We have to see what is possible. 48 teams competing in three countries, 104 matches spread across North and Central America, organised by a FIFA that wants to make the event ever bigger – it is becoming increasingly difficult to imagine that only two channels in Germany would broadcast this.

Despite the current uncertainties, the anticipation for the World Cup remains high. Fans hope that a channel will soon be found to broadcast the matches and provide exciting football moments. A multi-broadcast solution, such as the one that will be used at the 2024 European Championship on home soil, is also possible. Until then, the situation surrounding television rights remains a big question mark.