What Snoop Dogg”s ‘Give Up Smoke’ Post Was About: Solo Stove

Last week, Snoop Dogg shocked the world with an announcement he shared on social media, writing: “After much thought and conversation with my family, I have decided to quit smoking. Please respect my privacy at this time. The logical first step to make is that the message was that Snoop was declaring that he was giving up weed. After thinking about it for a second, though, it felt more like Snoop was putting together some sort of product rollout or brand partnership (edibles, perhaps?).

Now we know for sure it was the latter (despite not being edible): Today (November 20), Snoop shared an ad for Solo Stove, a smoke-free stove company. On Instagram, he wrote: “I’m done with smoking. I’m going smoke-free with @solostove. #announcement.”

The video he shared is a close-up of Snoop slowly zooming out to reveal he’s sitting in front of a Solo Stove. Meanwhile, he says, “I have an announcement: I’m quitting smoking.” I know what you’re thinking: “Snoop, smoke’s kind of your thing!” » But I’m done with that. I’m done with the cough and my smelly clothes. I’m going smoke-free. Solo Stove steady fire. They removed the smoke: smart.

According to a press release, Snoop, the company’s official “smoker,” said, “I love a good fire outside, but the smoke was too much.” Solo Stove fixed the fire and cleared the smoke. They were a game changer and now I’m excited to spread the love and stay warm with my friends and family.

Snoop is partnering with the brand to design a signature line of Snoop Dogg x Solo Stove products. Premier (and available now for $420, here) is a limited edition pack that includes a Bonfire fire pit designed by Snoop, a fire pit stand, a Snoop bucket hat, and a Snoop x Solo sticker pack.

It remains to be seen if rappers Snoop Dogg inspired I will continue by abandoning the grass.