Craig Berland remembers his father calling him over one day. He was about ten years old and was helping out on the farm after school in the small town in Kansas where his father raised cattle and grew grain.

He had to talk to him, the father said, and then pointed to the farmhouse and the land. What, he asked his son, was his most valuable possession? Not the house. Not the land. “My honor,” the father said. That shaped him, Craig says. He tried to live by it.