With NFL Sunday Ticket moving to YouTube TV for the 2023 season, the streaming service is dealing with an influx of new subscribers. It also means that YouTube TV will change some of its streaming rules to accommodate its new audience.

Generally, YouTube TV limits accounts to three simultaneous streams, which means that an account can’t play the same show on more than three devices at the same time. However, after Sunday Ticket users complained that this would interfere with their ability to watch football on Sundays, YouTube TV decided to make a change and allow unlimited simulcasts to watch at home.

DirectTV had held the rights to Sunday Ticket since 1994, making the streaming platform new territory for the league’s exclusive subscription package.

While business establishmentsas bars and restaurants will retain access to Sunday Ticket via DirectTV, everyone else will watch the package on the new platform. YouTube TV’s decision to allow simulcasting is a good start to getting on the right side of its new audience.


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